About This Dot
Most NGO leaders avoid LinkedIn because it feels like self-promotion, and self-promotion feels wrong when the mission is supposed to come first. But funders, partners, and talent are already forming an opinion of your organization from what your leader does or doesn't say online. Silence isn't neutral. It reads as invisible.
This Dot helps the top leader of your NGO show up on LinkedIn in a way that builds trust rather than triggers cringe. Not personal branding. Proof of the mission, told through the person carrying it.
Who it's for: Executive Directors, Founders, and CEOs of NGOs who know their organization's work matters but don't know how to talk about it without sounding like a fundraising ad or disappearing entirely.
What's included: a session mapping the leader's real story to the organization's mission, a simple framework for what to post and when, and hands-on practice writing posts that sound like the leader, not a comms department.
How it works: built on the Conviction Practice, my method for helping leaders reclaim their own narrative instead of outsourcing it to a content calendar. Delivered as a mix of live sessions and structured 1:1 or group work, scaled by the package you choose.
Social Impact
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A single live virtual workshop that reframes LinkedIn from self-promotion into mission proof, and gives the leader a starter framework for what to pos...
What's included:
- ✓90-minute live virtual workshop with the top leader
- ✓The Conviction Practice reframe: why visibility builds donor and partner trust
- ✓A simple starter framework for what to post and when
- ✓Recording of the session for internal reference